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How to Find the Perfect Hashtags to Grow Your Equestrian Social Media Pages in the UK

  • Writer: Kim Wilson
    Kim Wilson
  • Feb 8
  • 3 min read

If you’re an equestrian influencer, rider, or small business owner in the UK, you’ve probably heard that hashtags help grow your social media presence. But are hashtags still as effective as they used to be?


The truth is, hashtags aren’t as powerful as they once were, but getting the right ones is still essential for helping your content reach the right audience. Instead of stuffing posts with 30 hashtags, platforms like Instagram, Facebook, and TikTok now focus more on SEO, engagement, and content quality.


So, how do you use hashtags correctly in 2025? This guide will show you how to make the most of them, plus give you tailored UK equestrian hashtag sets to boost your reach.


Are Hashtags Still Important?


Yes, but not in the same way. Hashtags don’t guarantee reach anymore, but they still:


  • Categorise your content so it appears in searches.

  • Help algorithms understand your post (when combined with strong captions).

  • Connect you with niche communities in equestrian sport and business.


Instead of overloading posts with hashtags, the key is to use fewer, more relevant ones.


How Many Hashtags Should You Use?


Studies show that using 3-5 well-chosen hashtags is better than maxing out the limit. Here’s what works best on major platforms:


  • Instagram – 3-5 hashtags (quality over quantity)

  • Facebook – 1-3 hashtags (not essential but can help)

  • TikTok – 3-4 hashtags (trending + niche-specific)

  • YouTube Shorts – 3-5 hashtags (but SEO matters more)

  • Twitter/X – 1-2 hashtags (too many lowers engagement)

  • Pinterest – 2-5 hashtags (but keywords in descriptions matter more)


Instead of relying only on hashtags, focus on:

✅ SEO-optimised captions - Include key phrases like “British showjumping” or “how to prepare for HOYS.”

✅ Engagement -Encourage comments, shares, and saves to boost reach.

✅ High-quality content - Instagram and TikTok prioritise video content and posts that keep people watching.


UK Equestrian Hashtag Sets for Growth


Now that you know how to use hashtags effectively, here are targeted hashtag sets to help boost your reach.


General UK Equestrian Hashtags


For riders, influencers, and equestrian businesses looking to expand their reach.


UK Showing Hashtags


For showing riders in BSPS, NPS, BSHA, HOYS, RIHS, and county-level showing.


UK Eventing Hashtags


For British Eventing riders, grassroots eventers, and eventing enthusiasts.


UK Showjumping Hashtags


For British Showjumping competitors, amateur riders, and training.


UK Dressage Hashtags


For British Dressage competitors, amateur dressage riders, and dressage enthusiasts.


UK Riding Schools & Hacking Hashtags


For riding schools, trekking centres, and those who enjoy leisure riding.


Final Tips for Using Hashtags Effectively


✅ Use 3-5 targeted hashtags per post instead of 30 random ones.

✅ Put hashtags in captions or comments – both work, but captions improve searchability.

✅ Create your own branded hashtag – Encourage followers to use it to build a community.

✅ Engage with hashtag communities – Like and comment on posts under your hashtags to boost visibility.

✅ Check insights – Track which hashtags bring the most engagement and adjust accordingly.


By using UK-specific equestrian hashtags strategically, you can grow your social media, attract more followers, and connect with your ideal audience. But remember—hashtags alone won’t make you go viral. Strong captions, great content, and audience engagement matter more than ever.




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